A transforming double-faced card enters the battlefield with its front face up by default, unless a spell or ability instructs you to put it onto the battlefield transformed or you cast it transformed, in which case it enters with its back face up.

Each transforming double-faced card in this set is cast face up. In every zone other than the battlefield, consider only the characteristics of its front face. If it is on the battlefield, consider only the characteristics of the face that's up; the other face's characteristics are ignored.

The mana value of a transforming double-faced card is the mana value of its front face, no matter which face is up.

Behold the Unspeakable's first chapter ability affects creatures you don't control at the time it resolves. It does not apply to creatures that come under your opponents' control after it resolves. They will have to wait to behold it another time.

The back face of a transforming double-faced card usually has a color indicator that defines its color.

If you are instructed to put a card that isn't a double-faced card onto the battlefield transformed, it will not enter the battlefield at all. In that case, it stays in the zone it was previously in. For example, if a single-faced card is a copy of Azusa's Many Journeys, the chapter III ability will cause it to be exiled and then remain in exile.

Each face of a transforming double-faced card has its own set of characteristics: name, types, subtypes, abilities, and so on. While a transforming double-faced permanent is on the battlefield, consider only the characteristics of the face that's currently up. The other set of characteristics is ignored.